WEBVTT

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get a lot of people that come to us ,

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or they really like what it is we do

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here . They're not really sure why they

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like it . They just like , it's

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different . It's modern . It's not your

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traditional military , you know , run

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of the mill video before we even

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decide that we're going to take on a

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project or that we're gonna pursue

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anything . I think the first thing that

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we probably need to figure out is this

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video the right option that go . So you

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tryto , you know , work your way

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backwards and try to figure out what

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does success look like ? How is the

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video gonna actually fix that ? Where

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is it going to go ? Who is the target

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audience ? We , you know , established

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the fact that , yes , we need to pursue

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some sort of motion Media avenue . Okay .

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Given the target market , who it is

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that's going to view it , what it is we

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want them to do . You gotta work your

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way to feel focus more on what is

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digital media look like ? In 2021 ?

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Why can't we do the same things that

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they're doing in movies and TV to

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convey an Air Force message . Why does

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it have toe look old or

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outdated ? There's a cinematic

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experience that we can have that brings

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an audience in and gives us an

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opportunity to communicate to them .

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The message that we want to convey when

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you're talking about , like , this

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300,000 ft perspective of , you know ,

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modern warfare theory or something like

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that . I'm not a specialist in that

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arena , but you need to be able to take ,

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um you know , the viewpoint of this

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needs to look really big . This needs

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to look really special . So we need to

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go show big space . So and we did way

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got space force guardians that air in

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there . You know , people are already

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watching this , so it kind of goes to

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the theory of go where they already are

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and then grab them . We're gonna pre

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playing this out . So this is actually

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gonna be what you need and not what you

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always wanted in the beginning . And

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that's not to say you didn't come with

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a good idea that sparked are good ideas .

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I'm gonna let you be the pilot , and

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I'm gonna be the professional

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communicator . And in the end , because

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we're on the same team here , we're

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gonna be successful . What is we're

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gonna do