WEBVTT

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(soft classical music)

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- I had the privilege back
in 1993 and early 1994

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to be on a team that shaped the inception

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of those Core Values.

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We took an assessment within
the personnel world here

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about leadership development.

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There's a keen focus on that,

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and one of the things we
realized we didn't have was,

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was a set of values.

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You know we're looking
at the other services

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and their Core Values
and corporate America,

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so we kinda had a sense
of what we wanted to be

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being in armed service,
but we had a little bit

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of free reign to go out there
and put together some words

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that we thought would have enduring value

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to the Coast Guard.

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The Core Values is sort of
a paradigm to look through.

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That's who,

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that's who the men and
women of the organization

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who are joining are,

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but the challenge becomes
living them on and off duty.

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Our respective ocean
duty think about that,

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and I think about that
as a Coast Guardsman,

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I think about that as a citizen.

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I think about that as a father

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raising five kids in this
world here a little bit.

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They're anchor points.

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Our heritage defines who we are,

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and I think those core values,

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while only 25 years in existence,

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they really pull forward,

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you know, 228 years of history,

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and the organizational
ethos and frame them.

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I think our goal then,

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and thinking about it today

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in hindsight was being of enduring value,

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and something that captured the ethos

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of the people of the organization,

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not the service,

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but the people of the service.

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Many in our service think our Core Values

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have been with us those entire 228 years,

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and what I take away from that is,

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you know we are an evolving organization,

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as Admiral Kime in '93, '94 talked about,

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a seminal point in our 204-year history.

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I think as a 26 Comedone

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I think we're at another seminal point.

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Maybe you're always at that seminal point,

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but I think the world around you changes

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to have a set of values that
anchor us in a changing world.

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I think it's tremendously
impactful and a value to the

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service.

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Those simple Core Values
that we adopted back

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in '94 out of respect of Ocean Duty,

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absolutely define what we want our people

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to do,

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and I think as I really beat the drum beat

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with the other Senior Leaders,

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Officer enlisted to Coast Guard

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today about being a more
diverse and inclusive

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organization.

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I think those values are
even more relevant today

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than ever before,

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because respect is that
operative word here

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and that's only in the
middle of those Core Values

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that really sets the,

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sets the conditions for
success to be more inlcusive.