WEBVTT 00:04.214 --> 00:05.047 - Okay, all right. 00:05.047 --> 00:07.671 As I kind of gave you a warning order this afternoon, 00:07.671 --> 00:09.754 we have a surprise guest. 00:10.121 --> 00:12.928 It's really my honor and our honor to have with us 00:12.928 --> 00:15.491 the 32nd Undersecretary of the Army, 00:15.491 --> 00:16.684 the Honorable Patrick Murphy. 00:16.684 --> 00:18.351 Just one second sir. 00:20.402 --> 00:21.926 Now the beautiful thing is, 00:21.926 --> 00:24.350 as I put out on the CPA Sense today, 00:24.350 --> 00:27.780 army.mil now is, you know, it's been rebranded. 00:27.780 --> 00:30.545 It's now, you can see it on any device, 00:30.545 --> 00:32.663 so if you just go to the Senior Leader page, 00:32.663 --> 00:34.225 it's branded just as we talked about, 00:34.225 --> 00:36.646 Enterprise Army Branded with AMRG, 00:36.646 --> 00:37.543 good job online social media, 00:37.543 --> 00:39.515 but Mr. Murphy's page is there, 00:39.515 --> 00:40.807 and you can see his full bio, 00:40.807 --> 00:44.629 but it's right on my iPhone so it's very handy, 00:44.629 --> 00:48.629 but the bottom line is third generation veteran, 00:48.640 --> 00:50.978 JAG officer, 82nd Airborne Division, 00:50.978 --> 00:52.858 served as a congressman for four years, 00:52.858 --> 00:55.631 at the Eighth District in Pennsylvania, 00:55.631 --> 00:57.131 worked with MSNBC. 00:57.486 --> 00:59.124 He was an instructor at West Point, 00:59.124 --> 01:00.226 and we're honored to have him, 01:00.226 --> 01:02.284 again, the 32nd Undersecretary to the Army, 01:02.284 --> 01:05.663 and Chief Management Officer for the United States Army, 01:05.663 --> 01:07.357 Mr. Murphy, Honorable Murphy. 01:07.357 --> 01:10.357 (audience clapping) 01:12.302 --> 01:13.687 - Thanks Malcolm. 01:13.687 --> 01:15.272 Thanks everybody, it's great to be with you, 01:15.272 --> 01:17.011 and listen, I know it's Friday afternoon, 01:17.011 --> 01:18.577 and I'll keep it short and sweet, 01:18.577 --> 01:21.382 but thanks Malcolm, yeah, I'm kicking things already, 01:21.382 --> 01:24.423 but thanks so much Malcolm, Mike Brady, and Amy, 01:24.423 --> 01:26.649 the whole team here, and to all of you, 01:26.649 --> 01:28.721 so let me just begin by saying thank you so much 01:28.721 --> 01:29.810 for what you do. 01:29.810 --> 01:31.066 It's so critically important. 01:31.066 --> 01:35.066 I am one of you, and when I was an Army Captain, 01:35.095 --> 01:37.108 I was Assistant Professor at West Point, 01:37.108 --> 01:41.275 I'm an ROTC graduate, but when I was teaching at West Point, 01:41.760 --> 01:43.945 at one of our weekly staff meetings, 01:43.945 --> 01:45.464 they said, hey they're looking for writers 01:45.464 --> 01:48.357 for the Pointer View, the newspaper, 01:48.357 --> 01:52.040 and I was this young guy, and I'm trying to get 01:52.040 --> 01:53.821 the load zone promotion, and I'm like all right, 01:53.821 --> 01:55.162 well the boss wants someone to do it. 01:55.162 --> 01:56.300 I went down, and I said listen, I'll do it, 01:56.300 --> 01:59.466 and I started writing a column called Murphy's Law 01:59.466 --> 02:00.883 when I was there, 02:01.808 --> 02:03.806 and I understand you're already falling asleep. 02:03.806 --> 02:05.409 You're like who wants to read law review, 02:05.409 --> 02:06.742 or law articles, 02:07.331 --> 02:11.071 so there was a columnist, a sports columnist there. 02:11.071 --> 02:15.050 He was a guy, Jim Fox, and it was all about the Yankees, 02:15.050 --> 02:17.191 and I'm a guy from Philly, 02:17.191 --> 02:19.215 so I worked for the Philadelphia Eagles prior, 02:19.215 --> 02:20.624 and the Philadelphia Phillys, 02:20.624 --> 02:22.122 so I'm in New York, and I'm like, 02:22.122 --> 02:24.258 well I'm going to talk some smack about the Yankees, 02:24.258 --> 02:26.702 about how they're overrated, etc., 02:26.702 --> 02:29.140 so it was a little bit of a competition. 02:29.140 --> 02:31.238 I would write a column, I'd bust his chops, and back, 02:31.238 --> 02:33.762 and people thought we hated each other. 02:33.762 --> 02:36.465 What they didn't know, his wife worked on our team, 02:36.465 --> 02:38.741 and I was good friends with them, 02:38.741 --> 02:40.324 but people read it, 02:40.517 --> 02:44.684 but I wanted to just to say, it is so important what you do, 02:44.856 --> 02:47.090 and that's why I asked to swing by, and say thank you, 02:47.090 --> 02:49.996 because really, especially during these times, 02:49.996 --> 02:51.587 we have to tell our story. 02:51.587 --> 02:54.920 I understand the incredible frustration. 02:55.000 --> 02:57.254 I mean, there's been a lot of cuts to the Army, 02:57.254 --> 02:59.654 and I will be honest with you, 02:59.654 --> 03:02.654 when I left Congress five years ago, 03:03.114 --> 03:05.864 the Army budget was $243 billion, 03:07.426 --> 03:11.426 now it's $143 billion, so that's a 39% cut. 03:11.968 --> 03:13.975 I've been gone for five years, 03:13.975 --> 03:16.142 but as General Frost said, 03:16.325 --> 03:18.920 I'm a guy, I joined when I was 19, 03:18.920 --> 03:19.753 third generation veteran. 03:19.753 --> 03:20.972 My brother's done two deployments, 03:20.972 --> 03:22.012 I've done two deployments. 03:22.012 --> 03:23.345 I love the Army. 03:23.663 --> 03:25.080 When I was asked, 03:25.628 --> 03:27.454 I saw President Obama a little over a year ago, 03:27.454 --> 03:29.528 he said, "Hey Patrick, I want to finish strong. 03:29.528 --> 03:31.213 "Can you come back and work?" 03:31.213 --> 03:32.713 I said, "Well sir, 03:33.574 --> 03:37.444 "I just signed a two year contract extension with NBC, 03:37.444 --> 03:39.740 "and they doubled my salary," 03:39.740 --> 03:42.983 and how this works is that I'm an agent, 03:42.983 --> 03:46.953 and I had to call my agent, I have to still get confirmed, 03:46.953 --> 03:49.432 and there's some things, and the FBI's going to do 03:49.432 --> 03:53.363 this incredibly intensive background check, etc., 03:53.363 --> 03:55.030 but they were great, 03:55.183 --> 03:58.039 and besides writing the newspaper column, 03:58.039 --> 04:00.797 and besides, obviously the TV show that I had. 04:00.797 --> 04:03.345 I had a TV show called Taking the Hill, 04:03.345 --> 04:04.782 and it was basically all on national security, 04:04.782 --> 04:06.134 and veteran's policy, 04:06.134 --> 04:08.772 but I actually published a book with Henry Holt, 04:08.772 --> 04:10.455 called Taking the Hill. 04:10.455 --> 04:11.288 It worked for writing the book, 04:11.288 --> 04:12.121 so I was like, 04:12.121 --> 04:14.876 I'm just going to call the show Taking the Hill, too, 04:14.876 --> 04:16.298 and that was about my time in Iraq, 04:16.298 --> 04:18.599 and then running for Congress, 04:18.599 --> 04:20.715 and I represented part of Philadelphia, 04:20.715 --> 04:23.156 and Bucks County, Pennsylvania, 04:23.156 --> 04:24.965 so I wanted to just say thank you. 04:24.965 --> 04:27.260 I also wanted to give a quick shout out, 04:27.260 --> 04:28.758 and I love to get a picture, 04:28.758 --> 04:31.690 and I'm going to give a coin to all the awardees. 04:31.690 --> 04:34.219 That is pretty awesome to all of you who got the award. 04:34.219 --> 04:35.415 I'm very, very proud of you. 04:35.415 --> 04:37.307 Can we give them a round of applause? 04:37.307 --> 04:38.673 Can you all stand up? 04:38.673 --> 04:41.673 (audience clapping) 04:45.139 --> 04:47.255 When I'm done, so you guys can sit down. 04:47.255 --> 04:48.844 When I'm done and if it's okay, 04:48.844 --> 04:50.969 we'll either go in the back, or grab a picture, 04:50.969 --> 04:52.849 if that's okay, and I'll make sure 04:52.849 --> 04:54.902 that I get you all a coin, and say thank you, 04:54.902 --> 04:56.391 so can i just give you a quick overview, 04:56.391 --> 04:58.586 and then I'm going to do a question an answer, okay, 04:58.586 --> 04:59.608 because I listened to the last panel, 04:59.608 --> 05:00.919 and they talked about the best part of this whole thing, 05:00.919 --> 05:04.615 is about the dialog, but let me just say a couple of things 05:04.615 --> 05:05.615 off the bat. 05:06.627 --> 05:08.879 You know when we have this incredible fiscal pressures, 05:08.879 --> 05:12.686 as I mentioned, the cuts in our funding from the Congress, 05:12.686 --> 05:16.389 and the Congress as you know, is our Board of Directors. 05:16.389 --> 05:19.834 We are not at any downturn in the admissions 05:19.834 --> 05:21.751 that we're asked to do. 05:22.502 --> 05:25.419 Five years ago we didn't have ISIS, 05:25.953 --> 05:29.249 we didn't have Ebola, not the Zika virus, 05:29.249 --> 05:30.944 we didn't have North Korea being as aggressive 05:30.944 --> 05:33.277 as they are right now, so I understand, 05:33.277 --> 05:35.444 and it's across the board, 05:35.946 --> 05:37.878 some of the constraints that we're under, 05:37.878 --> 05:41.378 and we're asking you to do more with less, 05:43.117 --> 05:44.431 but I really do appreciate it. 05:44.431 --> 05:45.350 We all appreciate it. 05:45.350 --> 05:47.462 We know how valuable it is. 05:47.462 --> 05:48.606 The other thing I wanted to mention, 05:48.606 --> 05:51.118 on why what you do is so important, 05:51.118 --> 05:52.209 that I wanted to make sure that you knew, 05:52.209 --> 05:54.959 and understand where my head was. 05:55.593 --> 05:57.384 We are right now in a defining moment 05:57.384 --> 05:59.166 in our country's history. 05:59.166 --> 06:02.727 This September will be 15 years of constant war, 06:02.727 --> 06:04.959 so it's the longest wars in American history, 06:04.959 --> 06:06.907 in Iraq, and Afghanistan. 06:06.907 --> 06:09.194 We have less that 1% of America, 06:09.194 --> 06:12.777 2.7 million Americans to deploy over there. 06:14.014 --> 06:15.656 When there's 330 million Americans, 06:15.656 --> 06:18.286 and 2.7 million have been asked do that, 06:18.286 --> 06:21.453 and less that 1% currently serve. 06:21.751 --> 06:23.433 You know, what you're seeing right now, 06:23.433 --> 06:25.056 in some of the poling, and some of the things 06:25.056 --> 06:26.648 when you look at Blue Star Families 06:26.648 --> 06:30.158 that have asked military families right now. 06:30.158 --> 06:33.430 You know, we are a family business in a sense, 06:33.430 --> 06:35.724 and 79% of recruits in the Department of Defense 06:35.724 --> 06:38.578 come from military families, 79%. 06:38.578 --> 06:40.597 You know, my dad served, my two uncles served in Viet Nam, 06:40.597 --> 06:44.764 my two grandfathers served in the Navy in the Pacific, 06:45.030 --> 06:47.940 but I will tell you that when I joined, 06:47.940 --> 06:50.023 it was in 1993, I was 19, 06:51.214 --> 06:52.383 and I remember I was dating a girl. 06:52.383 --> 06:54.028 It was not my wife, but my wife's not here, 06:54.028 --> 06:56.445 so I can tell you this story, 06:56.741 --> 06:59.498 and I went home, and her dad says to me, 06:59.498 --> 07:00.615 "Patrick, I don't understand. 07:00.615 --> 07:02.032 "Why would you join the Army?" 07:02.032 --> 07:04.191 He's like, "You know your on the Dean's list in college, 07:04.191 --> 07:06.448 "and you're the captain of the hockey team as a sophomore," 07:06.448 --> 07:08.881 and I said, "Well sir, I want to serve my," 07:08.881 --> 07:12.067 and he said, "Well what happens if a war breaks out?" 07:12.067 --> 07:14.578 I said, "Well I would go serve." 07:14.578 --> 07:16.400 It was a foreign concept, 07:16.400 --> 07:18.536 and all of you on the Army team, 07:18.536 --> 07:20.018 those of you who are in uniform, 07:20.018 --> 07:22.768 or those civilians, we all serve, 07:23.155 --> 07:26.322 and we all live a purpose driven life, 07:26.343 --> 07:28.394 but when you have the demographics that we do right now, 07:28.394 --> 07:32.561 when it's less than 1%, and it was 10% World War II, 07:33.824 --> 07:35.465 16 million Americans. 07:35.465 --> 07:38.132 Viet Nam, 5.5 million Americans, 07:38.183 --> 07:39.908 and now 2.7 million Americans, 07:39.908 --> 07:43.376 and it's even longer, twice or three times, 07:43.376 --> 07:45.619 than at the time of this war. 07:45.619 --> 07:49.735 I would just say to you, we have even more responsibility, 07:49.735 --> 07:53.109 so the poling when we say we're a family business, 07:53.109 --> 07:55.648 what I worry about when it comes to recruitment, 07:55.648 --> 07:57.384 if you look at the Blue Star Family's report 07:57.384 --> 07:58.967 that just came out, 07:59.020 --> 08:00.287 when military families are asked, 08:00.287 --> 08:01.876 would you recommend military service 08:01.876 --> 08:04.126 to your sons and daughters? 08:04.142 --> 08:05.475 45% say no, 08:08.718 --> 08:11.949 so when we talk about why it's important 08:11.949 --> 08:15.282 and part of that is that, let's face it, 08:15.505 --> 08:19.672 mass media out there in American is not that helpful. 08:20.298 --> 08:21.520 You know you see the infomercials, 08:21.520 --> 08:23.807 you see only for $19, look at these poor veterans 08:23.807 --> 08:26.615 with no arms and no legs, and for only $19 a month, 08:26.615 --> 08:29.448 and it's not helpful to the brand, 08:32.484 --> 08:35.716 and again, I'm a person, we all have the same ethic, 08:35.716 --> 08:37.633 we leave no one behind, 08:38.143 --> 08:41.899 but what you don't see, and I understand in the media, 08:41.899 --> 08:43.802 if it bleeds, it leads, and I could talk about 08:43.802 --> 08:46.155 some of the things that I learned having a TV show, etc., 08:46.155 --> 08:50.238 but I understand the controversy sells, I get it, 08:50.839 --> 08:54.089 but so does drama, so does competition. 08:56.705 --> 08:58.420 My Uncle Frost is a great leader, 08:58.420 --> 08:59.735 and I was just giving him a hard time 08:59.735 --> 09:00.568 when I was walking in here, 09:00.568 --> 09:02.246 because I have a sergeant major in the Army, 09:02.246 --> 09:04.255 and I keep saying, "Hey we gotta be on social media. 09:04.255 --> 09:06.839 "90% of the teenagers in America are on social media, 09:06.839 --> 09:08.052 Facebook," and people are like, 09:08.052 --> 09:09.547 "Well then ISIS will get our address," 09:09.547 --> 09:10.562 and I'm like, "Listen, if ISIS wants to take you out, 09:10.562 --> 09:11.546 "they're going to take you out." 09:11.546 --> 09:13.323 Like, you're a worrier. 09:13.323 --> 09:15.004 They're not going to-- 09:15.004 --> 09:17.548 There's 1 million of us, by the way, okay 09:17.548 --> 09:18.730 and if they take out Patrick Murphy, 09:18.730 --> 09:21.526 the Army goes roaring along, all right, 09:21.526 --> 09:23.443 but why it's important, 09:25.328 --> 09:27.413 we're doing great things our there, 09:27.413 --> 09:29.243 and sometimes it's hard, when you're in real time, 09:29.243 --> 09:31.826 to see it, but I will tell you, 09:33.070 --> 09:34.879 whether it was you had Bin Laden 09:34.879 --> 09:39.046 who murdered thousands of innocent Americans on 9/11, 09:39.427 --> 09:41.208 and yeah, we brought him to justice, 09:41.208 --> 09:42.847 but you know what's going on in Afghanistan right now, 09:42.847 --> 09:45.191 I mean there's millions of girls who go to school 09:45.191 --> 09:49.274 in Afghanistan, that never went to school before. 09:49.383 --> 09:51.902 They weren't allowed to go to school. 09:51.902 --> 09:53.735 You look at in Africa, 09:53.774 --> 09:55.663 thousands of Africans were being killed by that virus 09:55.663 --> 09:58.913 called Ebola, and President Obama said, 09:59.797 --> 10:01.206 "Hey let's get the 101st in there," 10:01.206 --> 10:04.993 and the 101st went over there, and they saw them. 10:04.993 --> 10:07.303 We're ramping up now with the Zika virus. 10:07.303 --> 10:10.982 We are getting after it, so wherever our soldiers are, 10:10.982 --> 10:13.398 whatever they're doing, they're making an incredible impact 10:13.398 --> 10:14.884 in the communities where we serve, 10:14.884 --> 10:16.190 and where we're stationed, 10:16.190 --> 10:17.595 and that's the story that we have to do, 10:17.595 --> 10:18.679 and we all have to tell, 10:18.679 --> 10:20.261 but to get back to the competition 10:20.261 --> 10:22.248 as far as getting people's attention, 10:22.248 --> 10:24.676 and so I'm walking with Malcolm, 10:24.676 --> 10:26.879 and the Sergeant Major in the Army 10:26.879 --> 10:29.736 wasn't on Facebook, and at first, wasn't very, 10:29.736 --> 10:31.447 and I'm like, "Hey, Sergeant Major, 10:31.447 --> 10:33.043 "you're a young Sergeant Major, 10:33.043 --> 10:34.348 "you're out there. 10:34.348 --> 10:36.431 "You gotta get after it," 10:37.580 --> 10:40.836 and we have the Army birthday on June 14, 10:40.836 --> 10:42.956 and we're doing an event where we're going to be repelling, 10:42.956 --> 10:44.391 you know we do a press conference, 10:44.391 --> 10:46.151 but no one wants to cover a press conference, 10:46.151 --> 10:48.385 and eat birthday cake, so we're going to repel 10:48.385 --> 10:50.297 off the side of a building, in Philadelphia, 10:50.297 --> 10:52.910 where the Army was founded, and do some fun things, 10:52.910 --> 10:54.502 but he just was working out this morning, 10:54.502 --> 10:56.516 and I guess he had one of his PAO Officer 10:56.516 --> 10:58.621 was out there filming him with the hash tag, 10:58.621 --> 10:59.962 so if he could start working this 10:59.962 --> 11:03.820 for the next 12 days, at least, hash tag, eat your cake. 11:03.820 --> 11:04.653 Earn your cake. 11:04.653 --> 11:06.550 Whoop, there I go, did you see that. 11:06.550 --> 11:07.941 I haven't done it yet, right? 11:07.941 --> 11:10.945 Earn your cake, he's there at five something this morning, 11:10.945 --> 11:12.778 and he's working out, 11:13.216 --> 11:14.875 and he's doing a video on the phone, 11:14.875 --> 11:17.407 and saying I don't know where Undersecretary Murphy is, 11:17.407 --> 11:18.990 but I'm out here working out, and you gotta be out here 11:18.990 --> 11:20.431 in the morning, because I don't know what you're doing, 11:20.431 --> 11:22.285 but we're out here with the pack, 11:22.285 --> 11:24.644 depending on an athletic center. 11:24.644 --> 11:27.560 I'm gonna write back, and I'm gonna be in a tight shirt, 11:27.560 --> 11:30.558 and try to look like i'm in better shape than I'm in, 11:30.558 --> 11:33.975 but I'll do the hash tag, earn your cake, 11:35.215 --> 11:37.223 but those type of things, 11:37.223 --> 11:38.396 you know those fun things, 11:38.396 --> 11:40.487 those dynamic things and then put it on social media, 11:40.487 --> 11:41.795 if there's good articles put on social media, 11:41.795 --> 11:44.748 so let me just say why strategically it's so important 11:44.748 --> 11:47.187 for our military on what you do, 11:47.187 --> 11:49.561 especially during these moments, 11:49.561 --> 11:50.969 let me just give you a quick perspective 11:50.969 --> 11:52.280 from someone who did a TV show. 11:52.280 --> 11:53.588 What was frustrating for me, 11:53.588 --> 11:56.928 I was really into doing veteran empowerments, 11:56.928 --> 11:58.565 for these great stories, 11:58.565 --> 12:00.952 so I remember I had the largest health care company 12:00.952 --> 12:02.869 in the world is Al Zworski. 12:02.869 --> 12:03.900 It's Johnson and Johnson. 12:03.900 --> 12:06.145 It's run by Al Zworski, he's an army ranger. 12:06.145 --> 12:07.968 I had him on my show, and I had taught them about 12:07.968 --> 12:09.303 why do you care about veterans? 12:09.303 --> 12:10.341 How did you get there? 12:10.341 --> 12:11.358 He was like, "I went to West Point. 12:11.358 --> 12:14.409 I went to war, and was an Army Ranger. 12:14.409 --> 12:16.956 It was great, but the ratings weren't that great on that, 12:16.956 --> 12:18.832 because look at my numbers, 12:18.832 --> 12:21.041 like I had a contract but I wanted to make sure 12:21.041 --> 12:23.484 every show was getting better and better, 12:23.484 --> 12:24.784 but part of it is the metrics. 12:24.784 --> 12:27.453 I mean these reporters, and these anchors, 12:27.453 --> 12:28.888 if they're doing a positive story on them, 12:28.888 --> 12:30.847 make sure you're pushing their stuff back, 12:30.847 --> 12:31.680 because they're graded 12:31.680 --> 12:33.704 by how many re-tweets they're getting. 12:33.704 --> 12:35.502 They're getting graded, how many likes on Facebook? 12:35.502 --> 12:36.953 How many shares on Facebook? 12:36.953 --> 12:39.865 That social media stuff is very, very important. 12:39.865 --> 12:41.856 So I just say to you, if there's a good article, 12:41.856 --> 12:45.142 and there's things that people are covering, 12:45.142 --> 12:47.307 your team, etc, where you are, 12:47.307 --> 12:49.195 where the Army, make sure you push it out 12:49.195 --> 12:51.208 as much as you can on social media, 12:51.208 --> 12:53.037 and put your own little spin to it. 12:53.037 --> 12:54.591 Just don't send it out and say, 12:54.591 --> 12:57.231 hey, really appreciate this piece on X, 12:57.231 --> 12:58.404 or, I know this person, 12:58.404 --> 13:00.321 or you gotta read this. 13:00.334 --> 13:02.862 This talks about Sergeant Johnson, it's an inspiration. 13:02.862 --> 13:06.700 Whatever it is, I would say, understand their perspective 13:06.700 --> 13:07.533 as well. 13:08.847 --> 13:11.813 You know, the other thing I would say is that 13:11.813 --> 13:13.586 listen I'm a four power trooper, 13:13.586 --> 13:15.919 so I'm aggressive by nature, 13:16.642 --> 13:19.074 the best defense is a good offense. 13:19.074 --> 13:21.394 Go out there and keep pitching, keep telling stories. 13:21.394 --> 13:22.616 The majority of them won't get picked up, 13:22.616 --> 13:25.866 I understand, just keep fighting on it. 13:27.167 --> 13:30.000 Listen, I understand in the media, 13:30.921 --> 13:33.644 and especially, I understand in the Army that sometimes, 13:33.644 --> 13:35.934 this is not a zero defect Army. 13:35.934 --> 13:37.061 There's going to be bad stories. 13:37.061 --> 13:38.606 We have a million people. 13:38.606 --> 13:40.606 Think bad things happen. 13:40.667 --> 13:43.961 My heart goes out to what's going on right now 13:43.961 --> 13:45.000 at Fort Hood. 13:45.000 --> 13:46.968 I know there's nine soldiers, 13:46.968 --> 13:48.882 but you gotta just keep pushing, 13:48.882 --> 13:50.101 you gotta keep getting after, 13:50.101 --> 13:51.287 and when there's a bad story, 13:51.287 --> 13:52.692 you're not going to be blamed for it. 13:52.692 --> 13:54.568 I mean, it happens, but be on top of it. 13:54.568 --> 13:56.078 Don't feel like you're being defensive. 13:56.078 --> 13:57.906 There's a lot to be proud of, 13:57.906 --> 13:59.482 so I'm proud of what you do. 13:59.482 --> 14:00.962 I'm proud of our Army. 14:00.962 --> 14:03.285 We have a great story to tell, and the best story is, 14:03.285 --> 14:04.857 it's about our people. 14:04.857 --> 14:06.735 We are in the people business. 14:06.735 --> 14:08.188 You know if you look at the three departments 14:08.188 --> 14:12.264 within the Pentagon, we are the largest department, 14:12.264 --> 14:14.014 and the least funded. 14:14.270 --> 14:17.003 We are the underdogs, and we gotta understand that, 14:17.003 --> 14:18.591 and we got to do a better job of making sure 14:18.591 --> 14:21.229 that we're telling a story, especially in a way 14:21.229 --> 14:24.707 that relates not just to the 18, 19, 20, 21 year olds, 14:24.707 --> 14:27.706 that we're recruiting in, but also to the influencers 14:27.706 --> 14:30.000 out there, their moms, and dads, aunts, and uncles, 14:30.000 --> 14:32.050 and community leaders, so with that, 14:32.050 --> 14:33.084 I just want to say thank you, 14:33.084 --> 14:33.986 congrats to you awardees. 14:33.986 --> 14:34.921 I'll make sure I give you some things, 14:34.921 --> 14:36.106 but I would love to do question and answer now, 14:36.106 --> 14:36.939 if it's okay. 14:36.939 --> 14:39.368 Do we have time for a couple questions sir? 14:39.368 --> 14:40.442 I'm the Undersecretary of the Army, 14:40.442 --> 14:41.989 so I think we have time for a couple questions, all right. 14:41.989 --> 14:44.239 I just wanted to make sure. 14:47.451 --> 14:49.076 - Sir, it's not a question. 14:49.076 --> 14:50.854 It's not a question, but months ago, 14:50.854 --> 14:52.883 I don't even remember, about eight months ago, 14:52.883 --> 14:54.520 I was sitting at my desk, email comes in, 14:54.520 --> 14:55.687 it's from you, 14:55.970 --> 14:57.425 it was a rundown of things that you had done 14:57.425 --> 14:58.758 during the week, 14:59.074 --> 15:00.625 and I called the Lieutenant Colonel 15:00.625 --> 15:02.775 that was in the email too, 15:02.775 --> 15:04.270 and I said, hey, do me a favor. 15:04.270 --> 15:07.410 I've been 35 years serving in the military, 15:07.410 --> 15:09.869 and this is the first time I'd seen this, 15:09.869 --> 15:11.135 where you had give us a rundown. 15:11.135 --> 15:13.307 I'm Rich Crusan out of South Com, 15:13.307 --> 15:14.517 and she said, do me a favor. 15:14.517 --> 15:16.812 She said don't send me that email, send it to him 15:16.812 --> 15:20.037 directly, and it was about two days later your responded, 15:20.037 --> 15:21.787 and I was blown away. 15:22.195 --> 15:23.225 Just excellent. 15:23.225 --> 15:25.329 We need to know also from the civilian leadership, 15:25.329 --> 15:26.222 those kind of things. 15:26.222 --> 15:27.630 Sir, I really appreciate that. 15:27.630 --> 15:28.672 - Thank you for saying that. 15:28.672 --> 15:31.845 I'm trying to encourage General Milley, 15:31.845 --> 15:34.746 and Sergeant Major, and Mr. Fanning now, as well, 15:34.746 --> 15:35.732 to get on top of it. 15:35.732 --> 15:37.199 I think it's important, 15:37.199 --> 15:38.435 and I just did one last week. 15:38.435 --> 15:40.382 I was in Fort Brag, jumping on airplanes again, 15:40.382 --> 15:42.587 and talked about that, and I try to highlight 15:42.587 --> 15:44.101 these great soldiers that you're working with, 15:44.101 --> 15:45.358 and what we're doing, and if you notice, 15:45.358 --> 15:48.664 I'm always talking about not just the Army, 15:48.664 --> 15:49.959 but I'm also talking about the civilians, 15:49.959 --> 15:51.648 because we are one team, one fight, 15:51.648 --> 15:53.002 and that's very, very important. 15:53.002 --> 15:54.834 We have 1.4 million people on the Army team. 15:54.834 --> 15:56.980 One million soldiers, four hundred thousand civilians, 15:56.980 --> 15:59.401 and contractors that we gotta act like we're a team, 15:59.401 --> 16:00.484 so thank you. 16:03.687 --> 16:05.515 I'd also say that email's important, 16:05.515 --> 16:08.682 but also I'm on Twitter, and Facebook, 16:09.232 --> 16:12.149 and so Twitter is @PatrickMurphypa. 16:13.249 --> 16:14.812 Yeah you can call me Al on the tube, 16:14.812 --> 16:16.462 but I had to tell the undersecretary to ADOT, 16:16.462 --> 16:18.008 because he was talking about eating cake. 16:18.008 --> 16:21.243 It's not eating cake, it's earn your cake, 16:21.243 --> 16:22.510 - All I gotta do is Tweet requests. 16:22.510 --> 16:23.528 - Did you, that's great, 16:23.528 --> 16:24.752 but listen, I'm tweeting. 16:24.752 --> 16:25.868 The majority of that stuff you see on there 16:25.868 --> 16:26.785 is from me. 16:26.865 --> 16:29.751 I mean, I get up early before I go hit the gym, 16:29.751 --> 16:32.942 and at 5am I was Tweeting thoughts and prayers, 16:32.942 --> 16:36.729 to the folks at Fort Hood, Colorado and Tennessee. 16:36.729 --> 16:37.849 I didn't say anything else. 16:37.849 --> 16:38.738 Hopefully that was okay. 16:38.738 --> 16:42.046 I didn't clear it with Malcolm, but I just sent it out, 16:42.046 --> 16:44.514 and I did on Facebook too, but that's important 16:44.514 --> 16:45.931 so there your go. 16:48.086 --> 16:51.753 (audience laughs and claps) 16:56.539 --> 16:59.927 Some other positive lessons learned by the way, 16:59.927 --> 17:03.343 that I did, is I actually started using Facebook Live. 17:03.343 --> 17:07.397 Facebook Live, we had a million followers doing a dinner 17:07.397 --> 17:09.664 where you couldn't even really hear what I was saying, 17:09.664 --> 17:10.689 down in Fort Brag 17:10.689 --> 17:14.044 for the 108th birthday of the Army Reserve, 17:14.044 --> 17:16.868 but we prepped it when we said hey, come on join, 17:16.868 --> 17:18.711 and when we go on there it was great, 17:18.711 --> 17:21.631 but I just did the Murph this weekend, 17:21.631 --> 17:22.659 although the lawyers, 17:22.659 --> 17:24.305 I had to take it off my official page, 17:24.305 --> 17:25.327 and put it on my personal page, 17:25.327 --> 17:27.903 because Murph is considered a fundraiser, 17:27.903 --> 17:31.971 and the Murph is a workout that you do cross fit. 17:31.971 --> 17:33.001 I'm a lawyer. 17:33.001 --> 17:36.168 God bless us, but sometimes, you know, 17:36.231 --> 17:37.918 so I'm driving to the workout, 17:37.918 --> 17:39.566 I was all teamed up, 17:39.566 --> 17:40.572 and then, you can't do it. 17:40.572 --> 17:44.367 I was like, awesome, so I did on my personal page, 17:44.367 --> 17:46.001 but I would just say on Facebook, 17:46.001 --> 17:48.043 frankly I have to get better at Snapchat, 17:48.043 --> 17:49.766 and some other stuff that I'm not really on, 17:49.766 --> 17:52.764 but I'm on Instagram, I'm on Facebook, and I'm on Twitter, 17:52.764 --> 17:54.931 and it's @patrickmurphypa. 17:55.428 --> 17:57.095 Any other questions? 17:59.217 --> 18:02.207 If you wouldn't mind, just tell me what your name is, 18:02.207 --> 18:03.040 and where you're from, I'd appreciate it. 18:03.040 --> 18:04.020 Hey, is it Rich you said, the first question? 18:04.020 --> 18:05.091 Come here brother. 18:05.091 --> 18:07.104 I got a coin for you, for asking the first question. 18:07.104 --> 18:08.021 Come on up. 18:08.807 --> 18:11.807 (audience clapping) 18:12.827 --> 18:15.743 - (Mumbles) Thank you. 18:15.743 --> 18:16.902 - I'm going to get down to South Com, 18:16.902 --> 18:19.735 I'll be working out with you guys. 18:21.093 --> 18:22.010 - Sir, you. 18:22.068 --> 18:22.901 Are we there? 18:22.901 --> 18:24.907 - Yep, sir Jamie McNutt from Fort Carson. 18:24.907 --> 18:26.794 You came a and visited us a couple weeks ago, 18:26.794 --> 18:29.039 and the team is still talking about it. 18:29.039 --> 18:31.706 They had fantastic fun athletes. 18:31.865 --> 18:33.640 Several of our public affairs professionals 18:33.640 --> 18:37.264 heard you talking about how important social media was, 18:37.264 --> 18:41.347 and what we do, and how supportive you are of it, 18:42.371 --> 18:44.478 but their comments back to me were, 18:44.478 --> 18:48.645 okay, how does that jive with the declining resources? 18:51.126 --> 18:53.110 The mission is getting more with less. 18:53.110 --> 18:54.268 We're always doing that. 18:54.268 --> 18:56.000 What's your comment to that sir? 18:56.000 --> 18:57.911 - My comment to that is, 18:57.911 --> 19:00.271 when I did the article for West Point, 19:00.271 --> 19:02.560 that was additional assigned duty, 19:02.560 --> 19:04.999 because my boss said, hey, anyone looking for things, 19:04.999 --> 19:06.367 and basically it was like, 19:06.367 --> 19:07.354 I need someone to step up, 19:07.354 --> 19:08.474 and I was like, I'll do it, 19:08.474 --> 19:09.595 just like when I said, 19:09.595 --> 19:11.704 I need a speaker for Martin Luther King Day, 19:11.704 --> 19:12.826 and I said listen, I'm a white guy 19:12.826 --> 19:15.024 from northeast Philadelphia, okay, 19:15.024 --> 19:18.491 but Dr. King is a hero, and I said if you need someone, 19:18.491 --> 19:19.571 and you don't have anyone, I'll do it, 19:19.571 --> 19:20.960 and I went and spoke, 19:20.960 --> 19:22.658 but I would just say, lean on teams. 19:22.658 --> 19:25.291 If you have to go and say to the commanders, 19:25.291 --> 19:26.602 listen, we have the best resources 19:26.602 --> 19:28.791 but I need one person from every organization, 19:28.791 --> 19:30.874 to be the public affairs, 19:31.566 --> 19:35.233 because listen, Malcolm fights for you guys, 19:35.842 --> 19:38.917 it's tough, so I would say, be creative, 19:38.917 --> 19:42.500 and say can I have an officer, or a person, 19:42.675 --> 19:45.665 a civilian, NCO officer, who will write 19:45.665 --> 19:47.998 or who will be that contact, 19:48.754 --> 19:50.066 and I think that's important. 19:50.066 --> 19:52.611 You just gotta lean on those within every organization, 19:52.611 --> 19:53.733 and tell their story, 19:53.733 --> 19:56.781 and then have them populate the Facebook page, 19:56.781 --> 19:58.806 and the Twitter page, and the articles, 19:58.806 --> 20:00.973 and also be a good person. 20:01.427 --> 20:03.905 I mean, I re-tweet stuff for other people. 20:03.905 --> 20:05.873 I read their stuff, but I re-tweet, 20:05.873 --> 20:07.653 Malcolm I re-tweet, you know other stuff. 20:07.653 --> 20:08.486 We gotta get Mike Brady 20:08.486 --> 20:09.813 a little bit better at Twitter stuff, 20:09.813 --> 20:11.429 but we're working on it. 20:11.429 --> 20:13.762 I'm just kidding, no I know. 20:13.849 --> 20:17.175 But we gotta do that stuff, but we're one team, 20:17.175 --> 20:19.339 and it's also important, also to do it, 20:19.339 --> 20:21.000 I will tell you I look at the numbers. 20:21.000 --> 20:22.552 I'm a metric driven person, 20:22.552 --> 20:23.436 and do you know who does very well? 20:23.436 --> 20:25.019 The National Guard. 20:25.166 --> 20:28.582 Frank Grass has more followers, that Milley, Alan, me, 20:28.582 --> 20:32.749 Fanning, and Secretary James from the Air Force combined, 20:33.897 --> 20:36.046 so part of that is, what do you do? 20:36.046 --> 20:38.246 You say, hey we're doing a training exercise 20:38.246 --> 20:39.464 for National Guard, can you promote. 20:39.464 --> 20:41.314 Ask for them folks to promote it. 20:41.314 --> 20:42.972 When I see good things that are compelling, 20:42.972 --> 20:44.251 I put it on my Facebook pages too. 20:44.251 --> 20:46.126 I try to share the wealth. 20:46.126 --> 20:47.058 Is there time for one more? 20:47.058 --> 20:48.322 - Negative Mr. Secretary. 20:48.322 --> 20:49.399 - Okay, I'm sorry. 20:49.399 --> 20:50.232 I have to get back. 20:50.232 --> 20:52.294 - Sorry, but if we can get the key to all the award winners 20:52.294 --> 20:53.791 though up here, please. 20:53.791 --> 20:54.624 If we want to take a photo. 20:54.624 --> 20:56.324 If you get on stage, move out please. 20:56.324 --> 20:57.449 I know there's a couple in the back, 20:57.449 --> 20:58.922 so come on up on stage, and join us, 20:58.922 --> 21:00.505 join the secretary, 21:01.644 --> 21:03.727 and is Bigerow out there? 21:04.822 --> 21:05.655 All right, there he is. 21:05.655 --> 21:06.880 - Seriously, thank you everybody. 21:06.880 --> 21:07.864 I really do appreciate it. 21:07.864 --> 21:08.697 Thank you so much. 21:08.697 --> 21:10.670 (audience clapping) 21:10.670 --> 21:12.228 - Thank you Mr. Secretary. 21:12.228 --> 21:15.228 (audience clapping) 21:52.013 --> 21:54.241 - All right, note this alert. 21:54.241 --> 21:55.074 We just did a thing right? 21:55.074 --> 21:56.989 A static picture, right? 21:56.989 --> 21:58.322 It's like, yeah. 21:58.447 --> 22:00.684 Now you can do a fun photo so get back up here. 22:00.684 --> 22:02.189 We gotta get one more. 22:02.189 --> 22:04.343 (audience laughing) 22:04.343 --> 22:05.592 We gotta flex or something, 22:05.592 --> 22:06.425 whatever else you want to do. 22:06.425 --> 22:09.207 I'm just going to give a little flex there. 22:09.207 --> 22:10.761 We gotta do something. 22:10.761 --> 22:14.844 (audience laughing and clapping) 22:16.465 --> 22:19.382 That's dynamic content right there. 22:19.717 --> 22:21.004 Congratulations. 22:21.004 --> 22:22.337 Congratulations. 22:22.898 --> 22:23.731 Congratulations. 22:23.731 --> 22:24.988 Congratulations. 22:24.988 --> 22:27.821 I'm gonna go get them at Stanford. 22:34.531 --> 22:36.781 Okay everybody, thank you.